Product Feedback
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Consumer Packaged Goods
What is this template and why does it matter?
It asks recent buyers to rate formulation, packaging, and value for a specific product. It matters because CPG has near-zero switching cost — a fixable complaint you don't hear about becomes a lost repeat purchase instead.
What questions should I ask?
Satisfaction with formulation or taste, packaging usability, price-to-value perception, likelihood to repurchase, and interest in a line extension or variant.
How many questions should it have?
5–8, kept to the specific product rather than the whole brand line.
When / how often should you send it?
Shortly after purchase, once they've had a few real uses of the product.
What does a strong result look like?
Clear, SKU-level driver data rather than a brand-wide average. Corvane segments responses by SKU or formulation variant automatically, so a fixable issue is traceable to the exact product line.
Use these questions as a starting point for your research.
Q
How satisfied are you with the flavor/formulation of [Product]? (1–5)
Q
How would you rate the packaging for ease of use?
Q
Did [Product] feel worth the price you paid?
Q
How likely are you to repurchase [Product]?
Q
Would you be interested in a new flavor or variant of [Product]?
Start with this research template and customize it for your study.
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