Pricing
Turn your customers into actionable insights through quantitative and qualitative research across market, brand, product, UX, and creative.
How many credits do I need?
Build your study. See your estimated credits.
Your monthly credits can be used across different research methods. Each response type has a different credit cost.
Internal audience
30 credits
/ response
Use your own audience to get customer insights.
Standard external panel
200 credits
/ response
Recruit participants from our external panels.
Video external panel
750 credits
/ response
Recruit participants for video-based research.
External panel study launch
500 credits
/ study
One-time fee per external panel study.
Paid subscribers
All paid plans share the same credit rules, with different monthly credit allowances.
• Use your monthly credits for internal research, standard external panels and video panels.
• The 500-credit launch fee is charged once per external panel study—not per response.
• If you run out of credits, you can purchase additional credits through checkout.
Free trial
Explore your research options before launching.
• Trial credits can be used for internal research only (30 credits per completed response).
• You can explore external panels, select your audience and see estimated pricing.
• External panel recruitment requires separate payment during the free trial.