Concept Testing
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E-commerce
What is this template and why does it matter?
It shows shoppers a new product, bundle, or model and measures appeal and purchase intent. It matters because inventory and catalog decisions are expensive to reverse once they're live.
What questions should I ask?
Overall appeal, purchase intent, price expectations, fit with the existing catalog, and preferred channel to discover it.
How many questions should it have?
6–9 per concept.
When / how often should you send it?
Before committing to catalog or inventory decisions.
What does a strong result look like?
Stated intent that holds up against simulated behavior, not just a rating in isolation. Corvane Orchestra checks stated intent against a simulated cart, which predicts real demand more reliably.
Use these questions as a starting point for your research.
Q
How appealing is this new product/bundle concept? (1–5)
Q
How likely would you be to buy this if it were available today?
Q
What would you expect to pay for this?
Q
How well does this fit with what you'd expect from us?
Q
Where would you expect to discover a product like this?
Start with this research template and customize it for your study.
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