NPS & Loyalty
•
E-commerce
What is this template and why does it matter?
It measures likelihood to recommend the store, tracked against purchase frequency and channel. It matters because a high score from a one-time buyer means something different than the same score from a repeat customer.
What questions should I ask?
The core recommendation question, an open-text reason, and a repurchase-likelihood question.
How many questions should it have?
2–4.
When / how often should you send it?
Post-purchase and on a recurring periodic basis.
What does a strong result look like?
A score that holds up when segmented by purchase frequency and channel. Corvane segments by these attributes automatically.
Use these questions as a starting point for your research.
Q
On a scale of 0–10, how likely are you to recommend [Store] to a friend?
Q
What's the main reason for your score?
Q
How likely are you to shop with us again?
Start with this research template and customize it for your study.
Explore more templates for the same research category and industry.
Ad & Creative Testing
Ad & Creative Testing Survey for E-commerce
Paid social and display ads for e-commerce live or die on whether they drive an actual click to the product page — this cut tests for that directly.
View template →
Brand Research
Brand Research Survey for E-commerce
Trust is the attribute that decides whether a shopper checks out with you or a competitor — this cut measures it directly against named competitor retailers.
View template →
Concept Testing
Concept Testing Survey for E-commerce
A new product line, bundle, or subscription model is a catalog and inventory decision — this cut tests demand before either commitment is made.
View template →
Customer Satisfaction
Customer Satisfaction Survey for E-commerce
A single order is the right unit of measurement for e-commerce CSAT — this cut ties satisfaction to that specific order and delivery.
View template →
NPS & Loyalty
NPS & Loyalty Survey for Consumer Packaged Goods
Brand loyalty in CPG shows up as repeat purchase across whatever retail channel is nearest — this cut tracks the score alongside that channel behavior.
View template →
NPS & Loyalty
NPS & Loyalty Survey for Financial Services
Loyalty and trust are almost the same question in financial services — this cut keeps trust visible as its own driver, not folded into the score.
View template →
NPS & Loyalty
NPS & Loyalty Survey for Healthcare
Recommending a provider is a bigger decision than recommending a product — this cut tracks it at the department and provider level, not the facility overall.
View template →
NPS & Loyalty
NPS & Loyalty Survey for Hospitality & Travel
A guest's likelihood to rebook is the real test of loyalty — this cut ties the score to the specific property and stage of the journey.
View template →
NPS & Loyalty
NPS & Loyalty Survey for Technology
Loyalty in software shows up at renewal — this cut ties the score to account tier so retention teams know exactly where risk is concentrated.
View template →
Packaging & Design Testing
Packaging & Design Testing Survey for E-commerce
For online-first brands, packaging and product photography do the same job a shelf would in a physical store — this cut tests both together.
View template →
Pricing Research
Pricing Research Survey for E-commerce
Bundle and product pricing decisions benefit from knowing the ceiling before you test it in a live cart — this cut finds that ceiling first.
View template →
Product Feedback
Product Feedback Survey for E-commerce
A product review tells you what happened after checkout. This cut catches feedback earlier — tied to the actual product and order, not the store overall.
View template →