Pricing Research
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Hospitality & Travel
What is this template and why does it matter?
It measures acceptable pricing for room rates, packages, or amenities. It matters because guests judge price against the whole experience, not the room alone, and pricing research needs to reflect that.
What questions should I ask?
The four Van Westendorp price points, alongside a value-for-experience question.
How many questions should it have?
4–6.
When / how often should you send it?
Before finalizing pricing for a new package or rate change.
What does a strong result look like?
An acceptable price range validated against overall guest experience expectations. Corvane Journeys ties the pricing signal back to specific stages of that experience.
Use these questions as a starting point for your research.
Q
At what nightly rate would this stay be too expensive?
Q
At what rate would it feel like a great value?
Q
Does this price feel fair given the overall experience?
Start with this research template and customize it for your study.
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