Ad & Creative Testing
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Hospitality & Travel
What is this template and why does it matter?
It measures appeal, message clarity, and intent to book for destination or property marketing creative. It matters because travel decisions are aspirational and emotional, and creative testing catches whether the ad captures that before spend is committed.
What questions should I ask?
Overall appeal, message clarity, brand fit, and likelihood to book or inquire.
How many questions should it have?
6–9 per creative.
When / how often should you send it?
Before committing media spend to a new campaign.
What does a strong result look like?
A clear lift in booking intent over a control creative. Corvane Predict measures this against the real multimedia asset.
Use these questions as a starting point for your research.
Q
How appealing did you find this ad? (1–5)
Q
How likely are you to book after seeing this?
Q
Does this make you want to learn more about [Destination/Property]?
Start with this research template and customize it for your study.
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