Free Report
Gen Z isn’t just reacting to the economy they’re rewriting the rules of spending. From secondhand fashion to Buy Now, Pay Later, this generation is finding creative, values-aligned ways to spend smarter while staying expressive.
This free report breaks down how economic pressure is reshaping Gen Z’s habits and what that means for brands who want to stay culturally and commercially relevant. This isn’t a trend report. It’s a playbook for anyone building for the next generation of consumers.
Gen Z’s New Spending Rules
How they’re navigating inflation, tariffs, and rising debt without abandoning joy or expression.
Smart, Values-Led Consumption
Why secondhand is thriving, BNPL is now a lifestyle, and why authenticity beats aesthetics.
Where They're Trading Down (and Why)
Which categories are shrinking and where Gen Z is still choosing to splurge plus how they justify the trade-offs.
The Role of Social Media in Buying Behavior
TikTok isn’t just entertainment it’s where product discovery, peer validation, and brand loyalty begin.
Personal Style, Beauty & Budgeting
How Gen Z balances price sensitivity with self-expression, and what that means for fashion and beauty brands.
Strategic Takeaways for Brands
Practical moves your team can make to earn Gen Z’s attention from flexible pricing to UGC and value-aligned storytelling.