How Corvane and Numerator compare
What to compare | Corvane | Numerator |
|---|---|---|
Who you hear from | Your own opted-in customers, directly | Aggregated purchase behavior across a large consumer panel |
Response formats | Surveys, video, voice, images, and reactions in one study | Passive purchase and shopping trip data, plus survey panels |
Time to insight | AI-written report with quotes and data as soon as the study closes | Depends on data access and internal analysis |
Who can run it | One person, no research background required | Typically brand, retail, and insights teams working with enterprise data feeds |
Pricing model | Self-serve subscription, Starter through Enterprise | Enterprise subscription, tiered by panel type, not publicly disclosed |
Best fit | Brands wanting direct, qualitative and quantitative feedback from their customers | Enterprises needing large-scale purchase behavior and market share data |
When Corvane is the better fit
You want to know why customers feel a certain way, not just what they bought.
You want to ask your own customers directly rather than infer from aggregated panel data.
You need a self-serve tool you can start using today, not an enterprise data contract.
You want video, voice, and survey feedback in one place, not a data feed to interpret internally.
When Numerator is the better fit
You need market share, purchase behavior, or competitive retail data at scale.
You’re a large enterprise with the resources to work with an ongoing enterprise data subscription.
Frequently asked questions
Is Corvane cheaper than Numerator?
Corvane publishes self-serve pricing across Starter, Scale, and Enterprise. Numerator’s enterprise data subscriptions aren’t publicly priced, so direct comparison depends on your specific need.
Does Corvane work like Numerator?
No. Numerator provides purchase and shopping behavior data aggregated across a large panel. Corvane lets you directly survey and interview your own customers and get an AI-written report back.
Can Corvane replace Numerator?
Not for market share or purchase behavior data. Corvane is built for direct customer feedback, which complements rather than replaces panel-based purchase data.
